Inbound Marketing is a method of attracting, engaging and delighting people in the world of business. Additionally, inbound marketing aims to grow a business that provides value and builds trust. In inbound marketing, business owners grab the customer`s attention in order to draw potential customers in the sales funnel. In fact, customers will refer to your business when needed.
Inbound marketing is in contrast to Outbound marketing. In other words, outbound marketing aims to attract new customers through traditional and direct advertising methods. Furthermore, while inbound marketing is all about providing value, outbound marketing focuses on increasing sales.
As an inbound marketer, your goal is to attract new customers to your business, engage with them and thus, encourage them to be a loyal customer.
Attract
Imagine that you are a seller. You can use many ways in order to draw customers who need your products into your business rather than pushing your products or services to the customers through spending a huge amount of money for advertising in the hope of generating leads or loyal customers. Potential customers can be loyal customers in the future. In this level, websites and social networks are the main channels to grab customer`s attention in creative ways. Furthermore, you can attract more of the right customers and increase your brand awareness by creating relevant contents about your products usage and prices. Also publishing your photos and videos across social networks can be another effective way. Therefore, by using the effective methods of social media marketing, you can have a wide range of customers who look for your products. Additionally, attractive contents go viral quickly.
Moreover, use content marketing and link building strategies in order to optimize your website so that, audience can find you in search results easily.
Engage
In this level, you can convert prospects into customers by using lead management strategies. Moreover, you can create a relationship with your customers through application forms, special offers and CTAs so that, get the personal information of your prospects who are visiting your websites such as Email or phone number. In the next level, use customer relationship management (CRM) in order to have two-sided interaction. In this level, while providing attractive contents and responses, give special offers to remind them to make a purchase. In addition, if you know buyer personas and their tastes, you can use personalized content creation strategies for each category of the audience in the next levels.
Delight
The ultimate goal of inbound marketing is to establish customer loyalty and satisfaction. Happy customers act as a fuel for growth engines of businesses. Additionally, a delightful customer can introduce your brand to others. Moreover, you need to show your customers that you value them. For instance, You can do this by continuing to engage with your customers like creating personalized content based on their interest, asking the customer`s opinions, providing special offers, sending gifts or inviting the loyal customers to ceremonies or lotteries.
Technology advancements and digital marketing, help inbound marketing to boost businesses growth and brand awareness. Furthermore, inbound marketing is a long term investment, a solution to decrease the costs and increase ROI rate. Macan digital marketing agency can help your business through website design and social media marketing in order to provide a desirable platform for implementing an inbound marketing strategy.
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