Viral marketing describes one of the marketing methods that the audience has the main role in sharing content with other users. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.
Content in social networks and websites like YouTube goes viral quickly and has no expenses. This advantage, causes famous brands and idea developers to create targeted contents for their advertisements to go viral. Here are some examples of viral videos in recent years:
The Volvo Trucks company tends to make a series of viral videos in order to show new features of its trucks. The sixth episode of these series demonstrates the stability and precision of Volvo Dynamic Steering. This video had 19 million views.
Coca-Cola created a sweet message of solidarity for Muslims Fasting during Ramadan. This viral video was made in 2018 Ramadan and had 3 million views up to now.
At the 2014 Oscar, Samsung preplanned a Samsung-shot selfie of host Ellen DeGeneres. Ms. DeGeneres toyed with a white Samsung phone during the broadcast, including when she handed a Galaxy Note 3 to Bradley Cooper so he could take a “selfie” photo of himself and other stars. Then Ellen posted the photo on tweeter and this photo retweeted more 3 million times. This advertising campaign costs 20 million dollars for SAMSUNG and it had more than 9 million views on YouTube.
Blendtec Company created a series of viral videos in the advertising campaign “Will it Blends?” Since 2007 to demonstrate the power of blenders. In these videos, they try to mix different kinds of things to show the power of blenders. For example, iPhones were completely destroyed despite their resistance. This video is about iPhone X in 2018 and had 0.4 million views.
Adidas Company created an advertisement in 2017 named Break Free. This video is about an elderly man who only wanted a moment away from his dreary life. The key to his freedom was simple, a well-worn pair of shoes. This video had about 14 million views.
Creating viral marketing campaign is more difficult than it looks. It requires careful planning. Macan digital marketing agency in Dubai with an innovative and experienced team can help you to make your advertisements go viral.