Have you ever heard the word viral? Viral marketing refers to a technique in marketing a product or a service, where users help in spreading the advertiser’s message to other consumers. In this method, the audience has the main role in sharing your content. From the audience view, a creative, attractive and high-quality content has the value to be shared.
Talking about viral contents reminds us of the shared contents. We can easily remember the shared contents through the internet and social media. Literally, the Internet has provided a situation for sharing contents without paying any expenses.
All of you may have ideas that would like to make them popular. These ideas may be about selling a product, changing people`s mind or even welfare works. As people will have to decide what idea is better to share, you should do something in order to attract their attention. Using Social Influence and word of mouth is 50 times more effective than direct and traditional advertising. Current customers will bring you, future customers. Common interests and trust between followers in social networks, cause more intention to follow the shared contents.
Here a question may arise whether going viral depends on your chance or not? What kinds of content have the potential to go viral?
The 6 Main Actions to Make your Content Go Viral
1. Make the Audience Feel Special
To most people, appearing wise and clever among others and having updated information is important. In addition, content should be unique, exciting and attractive enough for the audience to feel that he or she is the only one which has found a valuable and scares content to share. Thus, your responsibility is to display the major points of your content in an appealing and innovative style.
2. Paying Attention to Signs
There are many hints around us. A sign can be a color, symbol, brand and even a special date which causes people to think about a special product or talk about it. In other words, you should find what will inspire people to think about your product or remind it on special occasions.
3. Engage Audience Emotions
Here a question may arise that why people should pay attention to our product or brand? How can we arouse their emotions? Positive or even negative feelings make users share the content. However, there are some kinds of feelings that inspire consumers to share the product, regardless of positive or negative feeling. Moreover, generating a positive feeling is not sufficient. The most important part is that what kinds of feelings will be engaged. For example, excitement in comparison with calmness, or even aggressiveness in comparison with shame may generate more tendency for sharing contents.
4. Social Proof
Generally, when we are not sure about our decisions, we will notice the other`s decisions and behaviors. Imagine you have gone to a city for the first time and you want to choose a restaurant. If the name of the restaurant is not famous, the first thing that may attract you is the number of customers in that restaurant. If there were lots of people in the restaurant you may encourage to test it.
For instance, to be seen in public, you can use exclusive colors, designs, and logos and hence, consumers can easily recognize how many people are using your product, then will attract to your products. For example, Apple Company has designed a distinguished and luxury product named Ear Pod. This white product is easily recognizable. Furthermore, in content creation, you can even design a tool which displays how many people viewed your content or shared it on social media.
5. Creating Practical and Valuable Content
Most of the time valuable and practical contents have the potential to be shared with others. It is imporatant to notice that you should share beneficial experiences with other people.
The principal point is, the way of presenting your information is as important as the concept. Furthermore, it is your proficiency to show the information in a way which can persuade the audience to choose your content.
For example, you should consider the most appealing way of announcing discounts for customers. Is it better to announce a discount percent or the ultimate price? Based on surveys, in high prices like 2000$ it is more effective to say that discount price is 500$, instead of saying 25% and in low prices like 20$ it is better to mention the 25% instead of 5$ discount.
6. Story Telling
To be successful, you should transfer your message in a story form. Start telling stories instead of being just a seller. The message should be aligned with your goals and brand.
However, performing all of these levels will not widespread your content necessarily. In other words, the quality of each level is more important than the quantity.
Implementing Viral Marketing Strategy
The goal of Viral Marketing is transferring an appropriate message via decent channels and at a suitable time. The viral marketing approach is customer oriented in which, market research analysis and customer persona have always been important.
Social media, Influencer marketing, Email, YouTube, Blogs and online communities caused word of mouth marketing to be performed in digital form and thus, content will go viral as quick as possible.
Effectiveness Evaluation of Viral Marketing
Generally, estimating the effect of viral marketing in increasing our sales, is not simple. In other words, the most important point for evaluating effectiveness is the number of shares and views.
The active and professional team of Macan Digital Marketing Agency in Dubai will present you professional consultancy in order to make your content viral by market research analysis and implementing marketing strategies. In addition, Due to the communication between Macan Digital Marketing Agency and influencers, your content will go viral as quickly as possible.