Customer Loyalty is a customer’s willingness to pay for a product again and again, and it is the result of a positive customer experience and satisfaction.
Based on surveys, attracting new customers is 5 to 25 times more expensive in comparison with saving current customers. In other words, it costs more to acquire new customers than to retain existing customers. Additionally, 2% more interaction with the current customers, will decrease the costs up to 10%. Moreover, loyal customers can grow the business faster than sales and marketing. According to the importance of retaining the customers, building loyalty and trust, providing customer services and unique products is our responsibility. If the customer feels that they are a part of our business and we made our all efforts to make them satisfied, they will prove their loyalty with distinguishing us with our competitors. There are some tips to earn customer loyalty:
8 Ways for Building Customer Loyalty
Know your Customer
Engaging customers is as simple as meeting someone for the first time, and still, remember his or her name and a brief detail in another visit. This is important for customer loyalty. One of the easiest ways to engage the customer with our business is to send them a Happy Birthday or emails which start with their name. Customers are more likely to be loyal if they feel valued. We can use digital mediums. For example, sending email discounts, text messages for inviting them to be a member of the customer’s club and plan your communications to keep customers informed about new products. Social media is an effective tool for more communication with customers.
Being the Best
In a world where hundreds of different options are for customers to purchase and lots of competitors for our brand, the only choice is to “Be the Best”. Being the absolute best is not achievable, however, our try to become the best is pleasant for the customer. Moreover, when customers want to buy a product, they ask other`s opinions. Customers will tell their friends and colleagues about those brands, if they were satisfied with the product`s quality and services, which helps drive free referrals. Loyal customers tell their family and friends about positive experiences. In other words, Word of Mouth advertising is a kind of effective and free marketing.
Storing Customer’s Data
Storing customer’s information and their buying process help us to present better services. For example, there are some special cards that help customers to get rid of paying with credit cards. Using membership cards or paying with applications with a username can help customer feels special and hence, become loyal.
Encouraging Customers to Leave Reviews
Customer’s reviews go hand-in-hand. The first step is presenting good service. A good service will convert prospects into customers, and satisfied customers will leave good reviews. Once a customer has made a certain number of purchases, we can provide opportunities for customers to give feedback. A good example is Kate Spade that is active in fashion. Kate Spade offers 25% discount after specified purchase, in order to get feedback from customers.
One way to reward loyalty is creating credit for future purchases. For example, spend 1000$ and save 100$ credit or considering a product as a gift after buying 10 times from that brand.
There are customers who buy a product from a brand routinely; sometimes they stop their purchase and it is our responsibility to address the weaknesses. One of the communication ways with customers is content personalization. Furthermore, our relationship with customers should not be stopped. In order to show that the customer is valued for us, we should create the contents based on their interests and their persona. For example, there are some online shops that recommend their loyal customers new suggestions based on their age, gender and previous purchases. In this way, the customer feels a close relationship with our business. In addition, we can be accessed easily by search engine optimization in comparison with other competitors. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the main factors.
Customer Experience Management (CEM) is a process that a company uses to track the interaction between a customer and the organization throughout the customer lifecycle. CEM help us to get the customer’s feedback and try to improve their satisfaction.
Retaining the current customer is important for all businesses. If customer loyalty is important to you, you can count on Macan Digital Marketing Agency in Dubai, because customer loyalty is important for us as well as you.
Improve customer experience
Customer Experience Management (CEM) is the process we use to monitor the customer experience. CEM helps us understand the true customer experience and opinion and strive to improve their satisfaction at all points of the customer journey map. This technique is very effective for customer retention.
Finally, customer retention is essential for the growth of any business. You need to know that:
Loyal customers can eventually become the best ambassadors and supporters of your brand and increase the return on investment rate of your business to a great extent.
If you realize the importance of this issue, you can count on the professional team of Makan Digital Marketing Agency; We suggest you visit the portfolio section of our website to learn more about our cooperation and mutual trust with our customers.