Reading long and extensive blogs with too much data can be boring and so, most people prefer to read the information in the format of an infographic. In other words, infographics aim to transfer a message quickly and easily. It also enables the audience to memorize the information easily because the brain has the capacity to process pictures 60.000 times faster than words and phrases.
Through this article, we aim to show you the dos and donts for creating infographics in order to attract audience, generate leads and drive more traffic to your website.
5 Dos for creating infographics
Identify the target audience
First and foremost, you must identify your target audience and customer persona put them in different categories and ultimately, create infographics based on their needs. As we mentioned above, one of the purposes of infographics is to transfer the message quickly. Moreover, an infographic is a combination of two words; graphics and information. Hence, The way to come up with a great infographic is to figure out what your audience wants. There are 5 categories of audiences for creating infographics: newcomers, the general public, managers, supervisors, and executive managers. As a result, you need to pay more attention to the target audience’s demands and create a specific and relevant infographic for your audience, not necessarily for the whole world.
Create valuable content
Make sure to provide the information that worth reading, because the audiences may not want to waste their time on irrelevant and valueless content. Furthermore, using timely and helpful information will make your infographic more effective. Read 7 steps to successful content marketing to learn more about how to create efficient content.
Take inspiration and be inspiring
Keep tracking your competitors while creating infographics. Take inspiration from your competitors and create an effective infographic to be inspiring for others. Colors, pictures, font size, visual effects, and simplicity are some important factors in creating a desirable infographic.
Surprise the audience
Infographics are a great way of transferring useful and exciting data and if you have access to this kind of data, the audience will definitely read your infographic. As a result, you can open the audience’s minds to new ideas and make them question their previous beliefs and thus, they will replace the information you provide with their previous data.
Encourage people to share
A killer headline, a valuable content, customer persona, their needs, interests and the other tips that we mentioned above will encourage the audience to follow you and share it on the social platforms, if it was the data that they wanted.
Don`ts for creating infographics
Here are some items that you should not do while creating infographics:
Do not confuse the audience with too much data in one chart
If you want to increase audience engagement and retain your current relationship with them, do not use too much data with one chart. Try to arrange the information in distinct categories to achieve your goal, and do not display all together in a single graph or image. Otherwise, it will overwhelm the audience and discourage them from reading the information.
Do not use boring titles
The first headline/title that you choose for the infographics should be attention-grabbing to get the audience interested in your content and encourage them to continue following your page. Moreover, do not use the titles that tell everything in the first sentence and persuade your audience to stay on your page up to the end.
Do not use weird formatting
Using simple fonts rather than complex fonts, allow the audience to comprehend what are you trying to say. In addition, creative ideas, an understanding of visual elements and fonts help you to create an infographic that lets the audience process your information easier. Keep in mind that using simple elements for transferring messages make the audience digest the information easily and hence, feel better.
In the modern era, it is important that marketers refine their skills at designing infographics. Macan digital marketing agency with an experienced visual and textual content creation team tries to help you set up your next infographic project by using knowledge and creativity.