Business owners design a website in order to achieve their goals and encourage the audience to perform desired actions. For instance, the action can be making a purchase, submitting a form, subscribing or the rate of clicks to the “Add to Cart” button. In other words, this step is the middle of the sales funnel which converts leads into prospects. In online marketing, these goals defined as “Conversion”. In fact, the Conversion rate is the ratio of conversions to the total number of visitors. For example, if your landing page has 500 viewers, but only 50 of viewers had clicked on your CTA button, the conversion rate will be 0.1.
In online marketing, conversion rate means to employ many methods as you can to convert your current visitors into leads and hence, have loyal customers. Furthermore, increasing website traffic will not necessarily boost the conversion rate. You should find out what is going on the customer`s mind and what are their interests. As a result, you can understand which factors encourage customers to take your target action and stay on your website.
7 General Conversion Rate Optimization Tips
Identifying the audience persona
In order to be successful in your business, you need to understand your audience to communicate more effectively with them. Identifying the audience persona also enables you to define content marketing strategies properly and design your website.
Designing an eye-catching and clickable call-to-action (CTA)
An attractive CTA allows you to grab the audience`s attention and encourage them to download a file, make a purchase or subscribe. Moreover, in designing the CTA button pay attention to the contrast between the CTA button and the background, proper font size, color and the right positioning on the page.
Running A/B testing
As we discussed A/B testing in previous blogs, you can use this method in order to compare the efficiency of two different versions of your website and then show the optimized version as the original one to the audience. Furthermore, A/B testing can also be used to design, color and positioning of CTA.
Optimizing landing page
Landing pages are among the most important places where conversion rate usually takes place. You should consider 2 vital factors while building a landing page. First, the landing page should be designed responsively for both cellphones and websites. Based on the conducted surveys, most of the audience make key decisions about the purchases first on the cellphone and then they tend to buy the product on desktop. Second, you need to reduce the page loading time. In other words, page load speed plays an important role in how well your website converts the audience. Put another way, the audience expects things to load so quickly and if it does not, they will leave the website because they are not interested to spend their time waiting for the content to be loaded.
Optimizing blog posts
Generally, each of the website blogs has a different conversion rate but you can identify the blogs which have lower conversion rate and then find out the reason and try to improve them. Moreover, there are many blogs with higher conversion rate which you can take this opportunity to share them on different platforms.
Using Google Analytics
Behavior Flow reports in Google Analytics are designed to help you discover the entrance channels and the path that the audience traveled from one page to another, different types of devices (desktop or mobile) and the driven traffic to your website. By using Google Analytics, you will be able to understand precisely which parts generate more leads in order to concentrate more on them. You can also use this tool to refine the weak parts of the website and try to improve and make them better.
Getting customer feedback
The best way to know the customer`s challenges and interests is to get their reviews so that you can achieve the maximum results.
The benefits of Conversion Rate Optimization (CRO)
Implementing CRO results in boosting your website revenue and increasing return on investment (ROI). Additionally, it allows you to learn about your audience, know their needs and interests, generate leads and ultimately, convert potential customers into prospects. As a result, this will convert the satisfied customer into a loyal customer. The other benefit is to create a better user experience which has a significant impact on search engine optimization (SEO).
Macan digital marketing agency can help you to see a quick increase in your business sales or leads, by implementing all of the conversion rate optimization tips above. Macan digital marketing agency can give you new ideas and services like landing page design, search engine optimization (SEO) and digital advertising in order to improve your business and conversion rate aligned with the industry that you are working in.