The world of marketing is complicated and exciting at the same time. There are, however, some strategies that help marketers to achieve their goal easier. We will discuss the Push and Pull strategies throught this blog. Generally, Push Marketing means to push products towards customers and Pull strategy is to draw customers to your products. We will elaborate on these strategies in the following paragraphs:
Push Marketing
Push marketing emerged in the 1970s. In the push strategy, business owners try to push products towards customers. Push marketing is a desirable strategy for start-ups in order to create brand awareness about a product and the brand can also confirm its position among competitors. In push marketing, business owners should concentrate on a specific channel to develop their business. Moreover, in the push strategy, the focus is on increasing sales in a short time. Additionally, in order to be successful in this strategy, you need to establish effective channels to promote, advertise and convey your brand`s message. This type of marketing is more like Outbound Marketing which uses traditional methods to find the customers. Push marketing aims to increase customer brand awareness in the hope of minimizing the amount of time in the customer decision-making process (First moment of truth ). Banner advertisements and Email marketing are also some of the important methods of push marketing.
Pull Marketing
Pull marketing is similar to Inbound Marketing. Pull marketing is the opposite of push marketing. In other words, pull marketing is defined as a strategy in which pull customers to the products. Furthermore, pull marketing is useful for companies that have established a brand and found their place among other competitors. In addition, pull marketing hopes to direct leads to the sales funnel and build brand ambassadors and customer loyalty. Mass marketing and the technique of word-of-mouth are two important factors in pull marketing. ATL (Above the Line) and BTL (Below the Line) are some commonly used techniques in the pull strategy. As a result, the goal is to build customer loyalty and increase engagement rates. Pull marketing is a cost-effective way for marketers compared to other strategies.
The combination of Push and Pull marketing strategies
As we mentioned above, push marketing works when your products and services are not known to the audience. It also helps repair the relationship with your prior customers and hence, boosts your sales. On the other hand, pull marketing draws customers to buy your products. In the beginning, use a push strategy to make the target audience aware of your brand and then, move into pull strategy to build up customer’s demand and wait for the customer to buy your products. Concentrating on successful businesses shows you how can they promote their brand by using both strategies. Moreover, using both strategies particularly in content marketing brings more traffic to your website.
Macan digital marketing agency enables you to achieve your goals by picking the right strategy for your industry.
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