In a world that technological advancements grow heavily, traditional advertising cannot be satisfying as it was in the past. Social networks such as Instagram, Facebook, Youtube, Twitter make it easier for business owners to advertise their products. Keep in mind that marketing is not just selling the products but you should encourage customers and lead them to the sales funnel.
Visual Advertising is based on the visual elements which are mostly used in online advertising and specifically website design in order to increase brand awareness. Businesses that work in the field of digital marketing, are aware of the importance of visual effect in achieving their goal. Moreover, visual effects can convey the brand`s message sooner than the content. Instagram uses more visual effects for content creation than Facebook; that`s why Instagram is more popular among users.
Colors, imagery, fonts, composition, repetition and personalizing together are the prominent elements in visual advertising which enhance the impression. Try to select the right visual element otherwise, it will destroy all of your efforts. It should be noted that the more you humanize an advertisement, the more chance you have to communicate with the target audience.
The main purpose of visual advertising is sales growth, brand awareness, and satisfying user experience. All of these depend on you to convert leads into loyal customers.
By understanding that customers decisions are frequently driven by emotions, visual advertising allows us to have more impression and encourage them to products and services even if they do not need.
One of the main features of successful businesses is that they do not just sell their products in contrast, they try to encourage the customers. In this article we will go over the most used techniques in visual advertising.
Effective Tips in Visual Advertising
Colors
Color is an important element in the success of your visual advertising campaigns. Choosing the right color can have a high influence the customer`s decision-making process significantly. Understanding the color schemes and the role of psychology in marketing affect your favorite results drastically. It should be noted that there is no general color scheme for the whole audience and it depends on your business, products, services and even demographic information of the target audiences. Additionally, each color evokes different emotions in the audience.
Direct Gaze
Another difficult but powerful method in visual advertising is a direct gaze. As you may know, in social communications, direct gaze has an effective role. In other words, the direct gaze aims to convey your brand and advertisement message to the target audience. Additionally, by using this technique you can acquire the customer`s trust. Furthermore, the direct gaze is a popular technique among well-known brands around the world since it brings them significant results. Keep in mind that a bit doubts and hesitation in the look of advertisers can have negative effects on the audience and they will regard the advertisement unreliable.
Besides the importance of direct gaze, the role of body language and gestures in the visual advertising should not be neglected as all of these elements affect the way you are trying to convey the brand`s message.
Association
Another powerful principle in the success of visual advertising is to show the target product in a friendly association. This technique might seem unimportant however, it affects the unconscious part of the customer`s brain automatically and thus, it makes individuals believe that friendly gatherings and excitement are due to the use of a particular product.
Facial Points and The Rule of Thirds
The facial point is a point in which marketers try to put their brand at the center of an image in order to grab the customer`s attention at first glance and at the minimum time. Furthermore, the facial point emphasizes the most important feature of the product to engage customers. The Rule of Thirds is another photography technique in which the product should be placed at the intersection of horizontal and vertical lines and it can keep the product fresh in the customer’s mind and have a positive influence on the customer buying mood.
In order to get the maximum results, keep the audience linked with the advertisements consistently to remember your brand as well as your products and services. It should be noted that extreme repetition will be annoying for the audience and hence, it will have negative results for your brand in the future. If you are not aware of visual advertising techniques, rely on Macan digital marketing agency through outsourcing.
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