In the modern era, we cannot neglect the role of content creation in retaining existing customers, acquiring new customers and higher ROI rate. Content marketing is the most important part of your business. Content creation might seem simple at first glance however, valuable and continuous content creation is time-consuming and also need profound knowledge. Also, we can address the problems of our current and potential customers. Moreover, being professional in marketing is impossible without content creation and also it should be considered as a vital part of your process disregarding the type of marketing and the tactics which we use. Nowadays, Digital marketing agencies focus on content marketing. To shed light on this issue, here are 7 steps of content creation:
1-Setting the Goal
First you should determine what is your goal for developing a content creation? This goal can be user engagement, brand awareness or aquiring a new member in your data base. Keep in mind that these goals should be pritorize.
2-Conducting Target Audience
In the second step, you should clearly define a target audience for your target audience according to their features. In other words, a target audience is the generalized representation of your ideal customer based on market research and information. In addition, target audience indicates how the potential customer is thinking? What does your audience want? What problems they may face and how your products or services solve their problem? Moreover, developing content is different based on the different target audience and their problems. For example, a persona may be interested in Linkedin and the other may be interested in Instagram.
3-Determining Type of Content
In this step, you should determine what sort of content will your audience respond to, based on the sales funnel. Content can be represented in the form of text, podcast, video and infography. (Types of Content)
4-The Core Message
The fourth step is implementing the Core Message Document of the business. The core message of your business consists of value proposition and crucial advantages which distinguishes you from your competitors. Furthermore, in content creation, the core message of other competitors should not be neglected. It is important to know what sort of message your competitors want to convey to their audience.
You need Content Tree for creating content in all fields. In other words, Content Tree helps you to categorize your content and titles.
In this step, you should create content based on up-to-date and available information. There are many sources to use in order to create content such as tutorials, blogs, webinars and etc.
Never leave your content without tracking the results. For determining the performance of each content you need to track views, Click Through Rate (CTR), ROI rate, the website traffic and…. Evaluating created content and paying attention to customer`s feedback, allow you to analyze the results and learn what is effective and what is not. As a result, you can estimate the impact of your content on the audience and their conversion to your sales funnel.
Content Marketing Tips
Pay attention to the customer’s needs
The importance of high-quality, compelling and unique content cannot be overemphasized. Furthermore, content should be advantageous and responsible to fulfill the needs and meet the expectations. In this step, you can use the FAB (Feature, Advantage, Benefit) method. In other words, you need to communicate with the audience through our unique features and then the second step is to introduce your business with your unique advantage which distinguishes you from your competitors. Ultimately, the last step is to determine how that advantage will benefit the customer.
Develop a content calendar and stick to it. It should be noted that creating content at the right time helps you to leave the competitors behind.
Have a unique point of view
Use your unique tone of voice in order to show you as an expert in your field of business.
Be the best in your field
Content creation plays a critical role in the customer decision-making process. However, affecting the decision of all of your customers is not possible and hence, you should select Niche Content. In other words, Niche Content is the point that you can create content more specific, professionally in comparison with your competitors and fulfill customer needs and pain points. As a result, you should find out your power points in order to recognize which part of marketing are you more sophisticated.
Ultimately, the quality of the content has a significant impact on link building, lead generation, the website traffic and search engine optimization. If you need help to create content for your business rely on Macan digital marketing agency.