If you are a successful business owner and trying to optimize your rank on search engines (SEO), this article gives you a comprehensive insight. In fact, the main goal of website design and content marketing is to convey your brand`s message to the audience properly and the audience can find your website easily according to their demands and interests. Moreover, the audience wants to find their favorite products and services by entering different search queries. Keep in mind that if you do not use search engine optimization strategies, people are not able to find your website. In order to be successful, you need to pay attention to the keyword research process related to your field of business.
8 Steps in Keyword Research Process
1. Understanding audience personas
In order to be successful in finding keywords, put yourself in the shoes of your audience personas and think what kind of topics would your target audience search? You need to understand your audience personas properly to know their needs and tastes. Additionally, by understanding audience personas you can get some information about them such as demographic information, location, education, lifestyle, daily challenges and concerns, hobbies, average study time and social networking. Also, you can understand what kinds of products the audience search for to buy, do they prefer to buy expensive products or cheap ones, do they prefer in-store shopping or online-shopping and what are their favorite brands.
2. Identifying generic topics relevant to your business
After choosing your target audience, the next step is to identify a comprehensive list of topics relevant to your business, products, services and the fields that your audience may be interested in.
3. Identifying keywords relevant to the topics
In this step, identify the specific keywords that cause your audience to find your website in their search results. Moreover, these keywords are often short and generic.
4. Expanding the keywords list
Based on the conducted surveys, short keywords are searched more frequently however, the conversion rate in Long-tails keywords is extremely higher. For instance, when users are looking for a generic topic, they do not use detailed terms, on the other hand, when users tend to make a purchase, they will search the whole features of their favorite product as a comprehensive term. These terms are used for singular and plural nouns as well. In other words, plural terms are used to find general information. Additionally, in order to categorize and prioritize keywords, use suffixes and prefixes. Furthermore, use Google AutoComplete in order to understand relative search terms and find new ideas.
5. Tracking competitor`s activities and finding gaps in the market
Keep in mind to track your competitor’s activities constantly. Additionally, understanding what kinds of keywords and content your competitors are trying to use is a great way to improve your keyword list if, your competitors have specific keywords that are in your list too. Pay attention to the keywords that your competitors do not care about. It is a golden opportunity for your market to show your content to your target audience.
6. Prioritizing and evaluating the keywords
The first step in evaluating is to find search volume for the keywords you are considering. Then, you should find the rank of your website in the search results based on your keywords. Google Trends is an incredibly useful tool that lets you compare the same search terms interests in geographical areas and over a specified timeline. Afterward, by using other tools you can get the domain authority for your competitor’s websites that appear in the top results. At last, rank the keywords and categorize your priority keyword list.
7. Using keywords
Now it`s time to priotorize topics based on their importance. Then, use the keywords in the blogs as page title, subtitles, or on the website architecture such as menus, meta discriptions, text links, footers and CTA.
8. Measuring the result
Pay attention to track the rank of your website in the search results consistently based on your keyword lists. Additionally, Google Trends and Google Analytics can help you to find trending keywords, search volumes and website insight. It should be noted that website ranking is not your main target, instead focus on the keywords that increase your conversion rate and return on investment.
In conclusion, Keyword Research and using them on the websites is a long-term process and it has high effectiveness. Besides its important role in SEO, it brings better user experience and satisfaction and thus, it increases conversion rate and ROI rate. Macan digital marketing agency will provide you a good structure and solid foundation for your business through search engine optimization and textual and visual content creation.