“Just do it”, “Open Happiness”…. These short statements probably remind you some well-known brands and companies. Slogan or Tagline, which also known as Mini-Mission Statement, allows you to explain your brand with just a few words and brief statements.
Several small and large companies have all been born and have gone with different advertising slogans, while many of them stay with the audience. In order to be memorable, a slogan should be short, simple, creative and clearly convey the brand`s message. Additionally, the slogan should be aligned with the brand`s image and archetype. Moreover, having a slogan is as necessary as having a logo. Your slogan should be distinctive and differentiates you from the competitors. Some well-known brands have more than one slogan but, the audience is more familiar with one of their slogans. Plus, the slogan influences brand identity significantly, and it also plays an important role in brand positioning.
To shed light on this issue, we will discuss the differences between a Slogan and a Tagline. Although both of them serve as a slogan, there are significant differences which help you to use each of them appropriately:
The differences between Tagline and Slogan
- The tagline is typically used to advertise and promote products while, the Slogan is more generic and in addition to product advertising, it used for political and religious purposes.
- A tagline aims to introduce the products while a slogan used to introduce business-related advertising campaigns.
- Tagline usually lasts for a long time, while a slogan can be short-lived or long-lasting based on its success and result.
Generally, the goal of both tagline and slogan is to promote the products however, the tagline tries to make a distinct impression with an audience that stays on the audience`s memory.
Creating a memorable slogan seems difficult but here are some tips to help you. Furthermore, reading different brand`s story and the way that companies designed their logo allows you to have a broader view. Follow the below tips:
8 tips to have a right slogan
Tell your commitments
Tell your audience what you will do for them and which of their demands you will solve. In the competitive market, you can leave the competitors behind by using a specific slogan and getting the audience’s trust.
Engage the audience`s emotions
Most of the time, the brands which engage the emotions, will remain in the mind and heart of the audience. you will have desirable results If you can add the rhythm, jingle, and music to your slogans. Moreover, rhythm has a significant impact on the unconscious part of the audience`s mind.
Choose a short and pleasure slogan
Do not use complicate and confusing slogans and instead choose a simple, short and useful slogan. An important point is that the audience should get the main brand`s message at first sight and keep it in their mind.
Being funny is not practical for all of the brands. Keep in mind that you can be funny when the slogan is aligned with your brand identity, audience persona, the main goal, products, and services.
Show your specific features
Definitely, your brand has some unique features that distinguish you from the competitors. Show your features so that your audience can be aware of your brand and even a simple word can recall your brand.
Creating an advertising slogan is a golden opportunity to be realistic and show your honesty to the audience and share your advantages with them.
Do not mention your brand`s name
A key to success and a memorable slogan is to forget your brand`s name while creating a slogan! It is better to let the words and sounds recall your brand`s name.
Do not forget the advertising
Advertisements and a reasonable budget will help you to make the slogan go viral. When your brand is viral and people are talking about your brand it will remain in their mind.
In fact, your slogan is the voice of your brand and the above ways, increase the quality of your brand`s name. Furthermore, the slogan motivates the audience and encourages them to the sales funnel. Keep in mind that slogan aims to show a simple picture of a brand without any extra words and hence, conveys the brand`s message. Macan digital marketing agency with creative ideas help you to design a slogan based on your business and its goal.