The terms of content marketing and copywritering are often misundrestood. Here a question may arise that what is the difference between content marketing and copywriting. To shed light on this issue we aim to define each of the terms separately.
Content marketing means to create valuable and free content in order to attract and lead prospects into the sales funnel and convert them to loyal customers. It is the goal that we have discussed in Inbound Marketing. The difference between content marketing and copywriting is that in the content marketing we aim to increase brand awareness particularly and we do not want to convince customers to take a specific action. Moreover, the content can publish on the different websites and blogs as a podcast, video or even an Email. Additionally, content marketing is one of the most important strategies for increasing and improving website traffic.
In addition, content creation allows us to tell our brand`s story and explain about our products and services. Content is not only the introduction of our products, but also can be the pleasant feelings that customers have while using the products. Furthermore, in order to build a truthworthy relationship with our customers, we can discuss the challenges and problems they may face along the way.
In the past, the main purpose of copywriting was to help the audience to know a brand and generate interest through television and radio. Today, mediums have changed and hence, copywriters try to create content for websites, landing pages and email campaigns. Moreover, the main purpose of copywriting which distinguishes it from content marketing is to increase the impacts of advertising and get the customer to take a specific action. The action can be making a purchase or calling you for more information. Keep in mind that copywriting is time-consuming.
Copywriters have to know all about SEO, web design and conversion rate optimization. Here are 4 essential skills that copywriters should have:
Polished writing skills
A copywriter needs to write well in order to convey the main message of content to the audience. A good copywriter is required to have skills in writing principles like grammar, punctuation and spelling. In addition, the content should be obvious, simple and understandable to our target audience.
According to the studies, most of the time people read the title instead of body. As the result, the title should be attractive in order to encourage people to read the whole body.
Awareness of user experience
Copywriters need to be aware of user experience. In other words, user experience is the overall interaction between the user and our contents and webpage. If the content is appealing, users will stay more on our website. Therefore, we need to know which kinds of contents are more attractive to our audience and can meet their demands. Moreover, many factors have an impact on positive user experience such as website design, contents, CTA design and tone of voice.
Specialization, experience and awareness
Hiring a freelance copywriter in every field is not recommended, because the task of creating valuable and specialized content is only possible with a copywriter with deep experience in that field. Additionally, copywriters should always be aware of the industry that they create content and track the competitors.
In conclusion, content creation might seem unimportant at first glance, however, it should be considered that it plays an important role in the relationship with the customers which is the main purpose of content marketing and copywriting. Furthermore, content creation is a fundamental element in every business and it has positive impacts on link building, search engine optimization (SEO) and ROI rate.
Macan digital marketing agency with an experienced and active team in textual and visual content creation helps you to attract new customers and increase brand awareness.