We have all experienced the time that despite all our efforts, we have not achieved a desirable result. In order to be successful, you need to set SMART goals. The word SMART includes Measurable, Specific, Time-bound and Achieveable.
You need to set your goals based on the SMART criteria before running a project. Failing to complete a task does not mean poor leadership, a lack of ability and knowledge. This failure, however, was due to the failure to pay attention to the main goals. SMART model helps you to make your business successful.
The SMART marketing tool has been integrated to Review and Evaluate to make it SMARTER. We are going to elaborate on these two items in the following paragraphs.
SMART is a framework for measuring the quality of your business goals. Setting SMART goals is also enables you to create an effective marketing plan and thus, use your time and resources in an effective manner. You need to measure your goals based on these 5 criteria in order to set a new business goal or a change in current goals.
The 5 criteria of SMART goals
While setting goals, you should make it specific and clear for your team that what you are trying to achieve in your business. In other words, for staying focus and motivated the goals should be obvious for the team or, it will be difficult to continue your efforts.
Measuring and assessing is an important metric in setting your goals. Moreover, it helps you to stay motivated and keep focusing on progress. You also need to know how much you have passed through the progress and how long does it take to reach the target.
In order to be successful, the goals should be aligned with your company`s ability, budget and time-period. Furthermore, all of the investors must agree that the goals are realistic and attainable.
Realistic or Relevance
R can refer to both Realistic and Relevance. The goals should be realistic and attainable for you and your team. Therefore, set the goals based on your knowledge, time and resources. In addition, unrealistic goals will reduce your team motivation and aspiration. Relevance refers to the goals which are related to the company`s overall business goals.
In order to achieve the goals, you have to set a timeframe on when you plan to achieve these goals. Keep in mind that the deadline should not be too long for your team to lose their motivation and not too short to increase stress. Furthermore, timeframe allows you manage the people`s daily tasks in order to reach your organization`s vision and goal.
Your organization`s goals whether long-term or short-term need constant evaluating. Additionally, constant evaluating lets you concentrate on your efforts in order to get closer to your goals. Try to evaluate your success regularly as a habit. Ignoring this step does not permit you to grow.
A review is the last step. Review does not mean you should have to throw your goals out and starts over however, it means you should readjust your goals based on the other organization`s goals.
SMART is an effective marketing tool that provides clarity, concentration and motivation that you need to achieve your goals. This model is simple to use for people even without any knowledge and sophistication. On the contrary, some people believe that this model lacks creativity and it is not effective for long-term goals due to its framework and hence it will reduce organization flexibility.