External Link Building
Generally speaking, you have more chance to earn links from your audience, if people find the content informative, coherent and interesting. Content can be a article, infographic, statistics, news, how-to-guide and an image gallery. Additionally, users share valuable contents in social networks and hence, contents may go viral.
If you are a famous author and you write high-quality articles, you can offer other websites similar to your industry to write content for them as a guest blogger. While using high-quality links is an effective way to acquire links, you have created good content which is valuable for Google. On the other hand, you can ask a reputable website’s authors to write content for your blog. As a result, you can produce high-quality content and acquire valid links from reputable websites at the same time.
Ego-Bait Content Creation
The ego-bait content objective is to inspire positive feelings of people. Typically, it uses influencers and brand`s name. For example, list the influencers activities or reputable articles, then link to their website or even put a picture of their website in the article. Consequently, they are more inclined to share the link of our content with their audience.
Broken Link Building
Broken links are links which are not usable anymore. Here are some reasons why a link can be broken:
- A wrong URL for the link by website administrator
- The landing page does not exist (404 Error)
- Targeted website is expired
Use Google Webmaster to find broken links and redirect new links. Moreover, you can create new content specifically for the link.
Finding Contents without Links
By following methods, you can find some part of your content on other websites, which has not linked to your website. Hence, ask the website administrator to put your link.
Writing Brand`s Name without Links
People may write about you without linking your brand`s name. Google Alerts can find this type of contents and you can send email in order to ask the author to put your link in their website.
Images without Links
Sometimes people use the images in your content without links. With Google Image you can find the ones who used your image and thus, send email and ask them to put your website link as the main source.
Internal Link Building
Internal links will take you to a web page or resource on the same domain. Internal links are most useful for SEO. In other words, there is a central page that other pages will be linked to that page hierarchy. Google crawlers index more contents, as long as internal pages were linked to each other.
In addition, internal links help users to access website contents hierarchy. In other words, internal links guide users to the linked content for more information. Consequently, Bounce Rate will decrease and the audience will be satisfied, due to the coherency and relevant information. Here are some examples of internal link building:
- Link the relevant keywords of the articles.
- Use the related topics on the bottom of the page.
- Put the related blogs in a suitable position between the paragraphs for more
- Put the links of popular blogs for the audience.
- Create a pillar page.
- Link your related services on the website to each other.
Link building and content creation can have amazing results in SEO the future, if consider it as a targeted approach, Macan digital marketing agency in Dubai with a professional and experienced team help you in design and development of the website.