Color plays a significant role in every individual`s life. In other words, colors are appealing for humans’ brain and they influence our decisions. Moreover, business owners tend to design a website in order to grab the audience’s attention to their brand. By using an appealing combination of colors on the websites, business owners are able to direct the audience`s eyes to specific points and increase conversion rates. Based on the psychological surveys, over 60% of the audience`s behaviors and their acceptance are due to the impacts of combinations of colors. Additionally, picking a proper color can create a positive perception in the audience, provide a good user experience and thus, persuade them to stay more on the website. This is also useful in search engine optimization (SEO). It should be noted that the longer the audience stays on the website the more chance you have for convincing them to take action based on the website goals. In the following paragraphs, we will explain a list of things that are critical in determining the color of your website.
9 Important factors in choosing website colors
1.Establish unity between for both colors of website and products or services
The colors on the website should be matched with your products or services. For instance, if you are offering ‘’green’’ products, it would not be appropriate to use colors like orange or red.
2.Identify the audience persona
While choosing an appropriate color for your website, you should consider the persona of your target audience. For example, the color used for a product that concentrates on elderly people should be different from the color used for a product that focuses on younger generations.
3.Use an authorized logo or color
Use the same color for both product packaging and website design. Red and yellow for Macdonalds, red for Cocacola and blue for Pepsi are good examples of it.
4.Consider brand identity
In general, brand identity includes the brand`s tone of voice, the brand`s persona, and the brand`s visual aspects. Moreover, the color and the design of the website are 2 elements of a brand`s visual aspects. Additionally, the website should be designed in a way to reflect the brand`s identity on the audience`s mind and do not let other factors distract it.
5.Have a color contrast between the background and text
The color of the background plays an important role in grabbing the audience`s attention. In other words, the website`s background color and text color should have a significant contrast and do not strain the audience`s eyes.
6.Consider the meaning of colors
Based on color psychology, colors evoke different feelings in people and reflect a specific symbol in their minds. Moreover, color plays an important role in influencing people’s purchases. For instance, “Green” represents calmness, money, health, and refreshment. It also requires no adjustment. “Red” is an energetic color and it grabs the first attention. Moreover, it creates a sense of urgency and increases heartbeats. “Blue” symbolizes security and trust. In addition, this color is commonly seen in the banks, Tech websites and department stores. “Yellow” signifies youth and optimism. If too much yellow is used, it can have detrimental effects on the viewer`s eyes. “Orange” represents creativity and friendliness and hence, it stimulates excitement in people. Furthermore, orange is a great color for websites that promote food products. “Pink” is the color of feminity and innocence. In addition, pink has been used successfully on websites that are related to women.
7.Keep the design balanced
All the colors used on the website should be balanced otherwise, the audience will have contradictory feelings.
8.Care about the audience`s emotions
Colors evoke different feelings in the audience. That`s why you need to know what kinds of feelings you want to raise and hence, choose an appropriate color. You can also use A/B testing to choose the most proper color for achieving your goal.
9.Understand cultural diversity
Colors have different meanings in different cultures. If you are designing an international website, understand what colors mean to different cultures.
Colors hugely influence how you think and feel. It is also important to put the power of colors when designing a website. If you are looking to bring more attention to your website, rely on Macan digital marketing agency. It is the job of web designers and developers of Macan digital marketing agency to put your imagination into reality.
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