In the modern era, digital marketing becomes one of the most common and effective methods of marketing. In the past, online marketing was a one-sided approach. In other words, business owners were mostly content creators and customers were just getting ideas and information and they could not communicate with each other. However, today social networks made huge developments in interpersonal relationships and the interactions between businesses and their audience. People devote most of their time on social networks for getting the latest news, sharing their favorite contents, online shopping and direct communication with different brands.
In fact, social networks are desirable platforms for marketers to achieve their goals as quickly as possible. Furthermore, business owners can continue their relationship with prospects and customers with a lower budget, increase brand awareness and generate leads. In this way, website traffic will increase and potential customers will lead to the sales funnel. As a result, the return on investment (ROI) will increase. Additionally, the audience can share their favorite contents on the social network. Hence, appealing content can go viral easily. Social network marketing is one of the appealing methods of inbound marketing which has high efficiency.
Social network is one of the crucial opponents of digital marketing strategies for most brands. A creative strategy causes your business to grow significantly and improves your placement in the industry in comparison with other competitors. In contrast, implementing wrong strategies have a detrimental effect on your business. Social network marketing causes you to have communication with people around the world and increase loyal customers.
5 Steps for Social Network Marketing
1. Setting the Goals
Determine the target, challenges and key performance indicators (KPIs) in social networks. These goals include increasing brand awareness, strong and continuous communication with the audience, increasing website traffic and sales growth. In this step, take a quick look at where you are. In other words, measure your current business situation based on your metrics and evaluate your position in the world of digital marketing. Afterward, determine how much time you can devote? What resources do you have? Are you going to do it by yourself? And ultimately how much budget do you need?
2. Analyzing the Competitors
Identify your competitors. Analyzing your competitor`s activities in digital marketing helps you to learn from them.
3. Determining the Target Audience and Choosing a Proper Social Network.
Determine your target audience and then choose the proper social network based on their persona. The demographic features of your audience have a significant role in selecting the social network.
4. Creating Unique Content
With the billions of social network users with different tastes around the world, you should create content based on your target audience. Try to increase customer knowledge by representing useful and specific information and ask their feedback. Creating visual and creative content will attract the audience. In addition, knowing customer persona and trend of society can help you in choosing the content type, subject and tone of voice. Moreover, use related hashtags for each post or content. Hashtags help people to find the post quickly as well as transferring the message of content to people.
5. Measuring the Results
Measure the results based on your metrics to ensure that you are moving towards your goals and try to improve your social network marketing strategy continuously.