Link building can be internal (which means can link related pages in a website to each other.) Generally, Internal and external links help search engines to find new pages also rank websites. (Google crawlers index more contents, as long as your content has a high-quality, the link building is strong and you have so many valid links to your website. In this case, your website would have a higher rank.)The process of ranking your website is time-consuming, but in long term may have amazing results. The advantages of acquiring valid links include increasing website traffic, branding and communication with related blogs to your business.

Tactics of Link Building

Acquiring Natural, Editorial Links

The attraction and value of your content cause website owners to link to your website or share your contents in their social media. Because they think it is useful for their readers and adds value to their websites or pages. Google believes natural links are the best and the most valuable links.

Acquiring Links from Related Website to your Business

Self-Created, non-Editorial Links

Self-Created Links are links which you create on other`s websites. These links can be made on comments or website forums. Google believes this kind of link building is not valuable, as it often falls in line with black-hat practices that aim to fool the search engines into thinking a piece of content is relevant and important when it actually isn’t. Additionally, some SEO black-hats professionals purchase links they need. With the introduction of Penguin in 2012 Google has begun devaluing and even penalizing this type of links.

Link Building Metrics

In order to acquire the value of links, you should be aware of building and analyzing link metrics.

Domain Authority

Domain Authority is the value of an entire domain developed by MOZ that predicts how well a website will rank on search engine result pages. Domain Authority ranking range is between 0 to 100. There are multiple factors for evaluating domain authority score including content quality, external links quality, number of views and average time on site.

Page Authority

Page Authority is another metric that is very similar to Domain Authority, except that it only applies to a single page rather than an entire domain. The higher the authority of the page you want a link from, the more beneficial is for SEO. MOZBar is a good tool for evaluating domain authority and page authority.

Anchor Text

Anchor text can give Google an indication of the subject matter of the page being linked to. Try not to use similar texts, instead, use keywords of the content as an anchor text. It does appear that the strength of an anchor text as a signal is diminishing slightly. This is most likely because of the over-optimization of anchor text by SEOs.

While link building, you will obviously want to keep track of how many links you have built. You will also want to check how your website compares to your competitors’ websites to see how far you have gotten. It should be noted that the quality of the link is more important than the quantity. A good tool for assessing links quality is Link Explorer. If the links you get are from strong domains, they will pass more strength to your own website, which is a clear signal to Google that you have a good site that deserves to rank well. From Google`s view, each domain or website will be considered as a unique value and building so many links in one single domain are not valuable.

Link Building in Websites Related to your Business

If your business is still small and unknown, you should probably build links in other websites. It should be noted that you need to contact website owners who are relevant to your business and thus, put your links in their websites. Building high-quality links in websites related to your business is not only valuable for Google rankings, but also can increase website traffic and number of customers.

The position of Links on the Page

The links which we built on the website should be on the main body or top of the page and hence, users can have better access to the links. People may not pay attention to the footers. Google can also recognize the position of links on a page. If Google finds out that 50% of the links pointing to your website are from sidebars, it could also be a signal that you’re buying links. Furthermore, this could indicate low-quality link building and Google may decide to take a closer look.

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For more information about Link Building Tactics, read the next blog.