In the previous blog, we discussed growth hacking. Here are some growth hacking case studies that interest you most:
Dropbox
Dropbox is one of the most popular and creative companies in growth hacking. It offers existing users free cloud storage if they invite their family and friends to this application. Moreover, users can link their Dropbox account to Twitter and Facebook and get free more storage for saving their data. Dropbox grows rapidly by using the method of Referral marketing in order to acquire active users without any costs. For instance, it obtains 40 times more users in less than 2 years. Additionally, Dropbox encourages users to get free storage through some activities such as uploading photos from the camera, following the dropbox account in Twitter and….
Square
Square is an active startup in Fintech which was founded in 2009 and introduced its appealing and practical product to the market. The product is a plastic dongle that can be inserted into the port of the phone or using a wireless connection. Small business owners had two major problems which caused them to lose their customers. First, customers might not have the cash all the times and second, affording POS device was time-consuming and expensive for the sellers. This tool could solve these problems. Furthermore, in order to attract more audience, one of the founders of Square shared advertorial contents on technological websites. The next important step was choosing strategic partners. For example, a corporation with the Apple company and selling its products in app stores was an effective action for knowing this product. In addition, partnership with Visa card as a valid investor was an important step in obtaining a customer`s trust. The corporation with the two well-known brands had a significant impact on Square`s growth.
Groupon
Sharing content in social media and referring a friend, are some of the effective ideas in growth hacking which are used in Groupon website. If people do not buy or share the discount link, everyone misses out the discount coupon because it will expire. As a result, the sense of urgency evokes in customers which is a technique in marketing. Additionally, once you share the discount link with your family and friends, Groupon will achieve its goal which is increasing the members and hence, will bonus you 10 dollars. Moreover, sending daily emails and multi-person discount packages are the other methods that Groupon uses in order to acquire active users.
Hubspot
The Hubspot website creates a free tool in order to give free information to its users as a growth hacking technique which has worked very well. Hubspot aims to create valuable content and webinar in the marketing field. Furthermore, using the right CTA at the right time helps to persuade users to read new articles and visit different pages. In addition, Hubspot provides you the Website Grader which is a free tool in order to evaluate the website friendliness, responsive design and website speed. Thus, it helps you to optimize the websites.
PayPal
PayPal has a significant growth through the two main techniques. PayPal used referrals to obtain new users and will give the existing users 10 dollars bonus. Although it costs 60 million dollars for PayPal, it increases the rate of return on investment (ROI). Another effective technique was that eBay replaced PayPal as its main payment processing provider. According to this corporation, sellers should make their payments via PayPal. Once they do that, PayPal then allows them to use their logo on their websites. The name of PayPal along with the name of other well-known brands like Visa, causes PayPal to become more popular among people. Moreover, PayPal added new services and features for their new customers in order to continue its growth. Additionally, partnership with banks and institutions like the Master card and Visa, are the main strategies of PayPal in order to increase active accounts and their transactions.
Keep in mind that all of these cases had a valuable and high-quality product which its prominent properties provide a right platform for sales growth, increasing loyal customers and ROI rate.
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