Top 5 Techniques in Neuromarketing
As a marketer, you may have many questions such as how does the consumer decide to buy? What are the…
What is Growth Hacking? 5 Fundamental Steps in Growth Hacking
These days, the term “Growth Hacking” grows heavily. However, growth Hacking might seem a new name for a traditional marketing…
Everything about Brand Identity, Brand Tone of Voice and Brand Persona
As we mentioned before, Brand refers to the overall customer emotions based on the relationship that has with your organization…
The Role of Branding in Business Success
A brand is the overall customer emotions based on the relationship that has with your organization or using your products…
What is Return on Investment ?
Return on investment is a practical measure that evaluates the revenue and efficiency a number of different investments. ROI helps…
What Is Lead Generation and How to Generate Leads?
In a sales context, a Lead refers to contact with a potential customer, also known as Prospect which we have…
What is Sales Funnel? With customers from awareness to loyalty
What is Sales Funnel? The definition of sales funnel refers to a buying process that companies lead customers through when…
Differences and Similarities between CRM and CEM
Customer Relationship ManagementCustomer Relationship Management (CRM) is the combination of strategies and instructions that the company uses to manage the…
Zero Moment of Truth in Marketing
The zeroth moment of truth, the beginning of the decision making process The Zero Moment of Truth (ZMOT) can be…
